Diamond W Design Co was first established in 2021 by Paige Whitson. It started as a hobby Etsy shop and operated that way until the end of 2023. As of 2024 the brand can now be recognized as Diamond W Design Co LLC.

This small, family owned and operated business is more than just beadwork, it is a western lifestyle brand! While Paige is creating custom, handmade beadwork, Troy Whitson (Mr. DWDC haha) is creating merch designs and helping with new design ideas. All while both working full time jobs and wrangling their son Wylie.

Thank you for your interest in the DWDC brand and for being a part of the family!